Online Marketing
One of the most potent tools for promoting business, products or services in the fiercely competitive consumer market of the modern digital age, Online Marketing requires skills and deep understanding of a client’s particular market.
Deemed most effective in generating huge traffic of potential customers to your website, webpage, blog etc., well planned and executed online marketing leads to more sales conversions while creating value addition to your business. Unlike in the case of traditional marketing approaches, every business can see and observe the effect of online marketing strategies in real time giving it the flexibility of altering or refreshing the adopted approach to best suit the prevailing market demands concerning particular products or services.
We at PRHAS have a dedicated team of well experienced Web professionals who will look deep into the core of your business to understand it inside out and provide you with the best customized strategy to help you and your business achieve the goals that you have set in the shortest time frame possible.
Our Services Include:
SEO – Search Engine Optimization
It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. At PRHAS, SEO experts can help market your business at a global level opening way to a whole new horizon of online customers.
SEM – Search Engine Marketing
Search Engine Marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. Poorly carried out SEM can cost dearly for any business increasing costs across all verticals. At PRHAS, we have talented and experienced SEM professionals who can turn the tide in your favor employing cutting edge SEM techniques.
Organic SEO
Organic search engine optimization is the process employed to obtain a natural placement on organic search engine results page (SERPs). Organic SEO techniques include using keywords and keyword analysis, back linking, link building to improve link popularity, and writing content relevant for human readers. PRHAS’s competent web professionals can adeptly use organic SEO techniques for boosting your business presence online.
Content Marketing
PRHAS’s Content marketing team has excellent professionals who can promote your business via content marketing which is a strategic marketing approach with focus on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. Consequentially, this marketing tool drives profitable customer action making your business grow by the relevance of your online presence.
SMO – Social Media Optimization
At PRHAS, you will always have recourse to expert Social Media Optimization (SMO) that can make your business a sustained success. SMO creates and spreads the awareness of a product, brand or event by using a number of social media outlets and communities that generate viral publicity. Social media optimization effectively uses RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites to promote businesses, products or services. Like SEO, SMO too diverts traffic to your Web site giving you a very large number of prospective customers.
SMM – Social Media Marketing
Social media marketing gains substantial website traffic or attention through social media sites. Social media marketing programs generally hinge on consolidated efforts to create content that attracts attention and prods internet users to share it across their social media networks such as Facebook, Twitter, Instagram, Pinterest, Google+ etc. The resulting electronic word of mouth (eWoM) publicity refers to any statement consumers share through the Internet (e.g., websites, social networks, instant messages, news feeds) about an event, product, service, brand or company. As the latent message spreads from user to user and supposedly resonates because it seems to come from a trusted, third-party source, as compared to the brand or company itself, such marketing leads to earned media rather than paid media. Though there are several ways of promoting your interest through paid efforts as well. At PRHAS, you can rely on our well trained SMM professionals to promote your products and services.
PPC – Pay Per Click
Pay Per Click (PPC) is also called as ‘cost per click’, it is an internet advertising model used to divert traffic to websites, in which advertisers pay the publisher, generally a website owner, when the ad is clicked. Simply meaning ‘the amount spent to get an advertisement clicked’, PPC is a very potent marketing tool which can grow your customer base by folds.
PRHAS’s PPC Expert can promote your business guaranteeing quick results.
Tagging and Coding Services
Tag management facilitates more agile marketing measurement and tracking ability. Remarketing, conversion tracking, affiliates, and advanced customer insight services utilize tags. At PRHAS, our Coders handle our tagging and coding services that enable third party tracking, analysis, and reporting.
Viral Marketing
Viral Marketing means the advertising or marketing that phenomenally spreads whenever a new user is added. Viral marketing, viral advertising, or marketing buzz are buzzwords implying marketing techniques that use pre-existing social networking services and other technologies to try to enhance brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. Internet memes and memetics). The assumption is that as each new user starts using the service or product, the advertising of the same will go to everyone with whom that user interacts. PRHAS effectively uses Viral Marketing to help you enhance the growth of your business.
Online Banner Advertisements
Online Banner Advertisements are rectangular graphic displays stretching across the top or bottom of a website or down the right or left sidebar. The former type of banner advertisement is called a leaderboard, while the latter is called a skyscraper. An immensely popular form of website advertising, Banner Ads are image-based rather than text-based. They are very useful in promoting a brand and/or diverting visitors from the host website the advertiser’s website.
The host is paid for the banner advertisement through one of these three modes: cost per impression (payment for every website visitor who sees the ad), cost per click (payment for every website visitor who clicks on the ad and visits the advertiser’s website) or cost per action (payment for every website visitor who clicks on the ad, goes to the advertiser’s website and completes a task such as filling out a form or making a purchase).
PRHAS has innovative young web professionals who can create attractive banner ads that will help you to get the attention of your target markets.